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strong{background:var(--ref-indigo);color:#fff}.comparison-row b{font:italic 1.4rem var(--display)}.ref-evergreen{padding:9rem 0}.ref-evergreen .wrap{grid-template-columns:1fr 1.05fr;align-items:start;gap:8rem;display:grid}.ref-evergreen h2{max-width:600px;font-size:clamp(3rem,5.5vw,6rem)}.evergreen-copy{color:#e8e8e8;font-size:1.15rem;line-height:1.55}.evergreen-copy p{margin:0 0 1.3rem}.evergreen-copy strong{color:var(--ref-amber);font:italic 2rem/1.15 var(--display);border-top:1px solid #fff;margin-top:2rem;padding-top:1.5rem;display:block}.ref-audience{padding:9rem 0}.audience-copy{grid-template-columns:.8fr 1.2fr;gap:4rem 7rem;max-width:1100px;font-size:1.15rem;line-height:1.5;display:grid}.audience-copy p{margin:0 0 1.35rem}.audience-intro{align-self:start}.audience-lead{font:italic clamp(2rem,3vw,3.3rem)/1.08 var(--display);color:#fff}.audience-context{color:#cfcfcf;margin-top:2.5rem!important}.audience-cards{grid-template-columns:1fr 1fr;gap:1rem;margin:0;padding:0;list-style:none;display:grid}.audience-cards li{color:#f4f4f4;background:linear-gradient(145deg,#111,#050505);border:1px solid #444;flex-direction:column;justify-content:space-between;min-height:150px;padding:1.35rem;font-size:1rem;display:flex}.audience-cards li span{color:var(--ref-amber);font:italic 2.2rem/.8 var(--display)}.audience-conclusion{border-top:1px solid #555;grid-column:1/-1;grid-template-columns:.8fr 1.2fr;column-gap:7rem;padding-top:2.5rem;display:grid}.audience-question{color:var(--ref-amber);font:italic clamp(2rem,3vw,3rem)/1 var(--display)}.audience-conclusion>p:not(.audience-question){color:#e8e8e8;max-width:650px}.audience-final{border-left:2px solid var(--ref-indigo);font:italic 1.45rem/1.25 var(--display);grid-column:2;padding-left:1.5rem;color:#fff!important}.ref-qualification li{color:#e8e8e8;margin:1rem 0}.ref-qualification .qual-layout>div>ul{padding-left:1.2rem}.ref-niches{text-align:center}.ref-niches h2{max-width:none;font:700 clamp(2rem,3vw,3rem)/1.1 var(--body);margin-bottom:3rem}.niche-pills{flex-wrap:wrap;justify-content:center;gap:1rem;display:flex}.niche-pills span{font:500 1.05rem var(--body);border:1px solid #ddd;border-radius:999px;padding:.85rem 1.5rem;box-shadow:0 3px 8px #00000014}.ref-proof{color:#000;background:#fff}.ref-proof .proof-copy{color:#000}.ref-proof.section-dark{color:#fff;background:#000}.ref-proof.section-dark .proof-copy{color:#fff}.ref-qualification{color:#000;background:#fff}.ref-qualification li{color:#333}.ref-qualification .qual-copy{border-top-color:#000}.ref-qualification .qual-copy p{color:#333}.ref-qualification .qual-copy p.qual-highlight{color:var(--ref-amber);font-weight:700}.ref-niches.section-dark{color:#fff}.ref-niches.section-dark .niche-pills span{color:#fff;background:#111;border-color:#ffffff47;box-shadow:0 3px 8px #00000038}.ref-bio{color:#000;background:#fff}.ref-bio .bio-photo{padding:0;overflow:hidden}.ref-bio .bio-photo img{object-fit:cover;object-position:center top;width:100%;height:100%;display:block}.ref-faq.section-dark{color:#fff;display:block}.ref-faq.section-dark .wrap{grid-template-columns:.9fr 1.1fr;gap:8rem;display:grid}.ref-faq.section-dark .faq-item{border-top-color:#fff}.ref-faq.section-dark .faq-item:last-child{border-bottom-color:#fff}.ref-faq.section-dark .faq-item button{color:#fff}.ref-faq.section-dark .faq-item p{color:#e8e8e8}.ref-evergreen{color:#000;background:#fff}.ref-evergreen .evergreen-copy{color:#333}.ref-evergreen .evergreen-copy strong{color:var(--ref-indigo)}@media (width<=760px){.volume-comparison{margin-top:2rem;padding:1.5rem}.comparison-row{grid-template-columns:1fr;gap:.65rem}.comparison-row b{text-align:center}.comparison-row span,.comparison-row strong{text-align:center;padding:.9rem;font-size:.9rem}.ref-evergreen{padding:6rem 0}.ref-evergreen .wrap{display:block}.ref-evergreen h2{margin-bottom:2.5rem}.ref-audience{padding:6rem 0}.audience-copy{font-size:1.05rem;display:block}.audience-lead{font-size:2rem}.audience-context{margin-top:1.8rem!important}.audience-cards{grid-template-columns:1fr 1fr;gap:.65rem;margin:2rem 0 2.5rem}.audience-cards li{min-height:170px;padding:1rem;font-size:.9rem}.audience-cards li span{font-size:1.8rem}.audience-conclusion{border-top:1px solid #555;padding-top:2rem;display:block}.audience-question{font-size:2.3rem}.audience-final{margin-top:2rem;padding-left:1rem;font-size:1.25rem}.ref-niches{text-align:left}.ref-niches h2{margin-bottom:2rem}.niche-pills{justify-content:flex-start;gap:.55rem}.niche-pills span{padding:.65rem .9rem;font-size:.82rem}.ref-faq.section-dark .wrap{display:block}}

.ref-lead span:nth-child(3){font-family:var(--body);font-size:clamp(.95rem,1.25vw,1.35rem);line-height:1.35;letter-spacing:0}

.ref-hero-copy .ref-lead span{display:block!important}.ref-hero-copy .ref-lead span+span{margin-top:1.05em!important}

@media (max-width: 760px) {
  .ref-hero {
    height: auto !important;
    min-height: 100svh !important;
    display: flex !important;
    flex-direction: column !important;
    justify-content: flex-end !important;
    padding-top: 130px !important;
    padding-bottom: 2.5rem !important;
  }
  .ref-hero-copy {
    position: relative !important;
    bottom: auto !important;
    left: auto !important;
    right: auto !important;
    margin: 0 6vw !important;
    padding-bottom: 0 !important;
  }
  .ref-hero-copy .cta {
    margin-bottom: 1rem !important;
  }
}